Fujitsu Forum 2018 was held from May 17-18, 2018 at the Tokyo International Forum in Japan. This year's theme was "Human Centric Innovation: Co-creation for Success." At the forum, Fujitsu introduced outcomes and success factors achieved through co-creation with customers and strategic partners by hosting a variety of seminars and exhibitions and demonstrations to showcase cutting-edge technologies.
The exhibition hall was divided into the "Success Zone" and the "Technology Zone." This report describes the highlights of the exhibitions in the Success Zone. In this zone, Fujitsu set up about 70 exhibition booths under the themes of manufacturing, finance, retail and Logistics, sports, work style innovation, security, and the SDGs. In addition to processes and outcomes aiming toward transformation that Fujitsu has worked on with customers and partner companies, we will introduce relevant success factors while mixing in many demonstrations.
From Process Design to Manufacturing and Maintenance. Connecting "MONOZUKURI" with VR and IoT
In the manufacturing area, Fujitsu shared customer case studies and the effects of introducing COLMINA, a platform that connects process design to manufacturing and even to maintenance.
In the Connecting "MONOZUKURI" corner, customers could experience a demonstration in which an operator wearing HoloLens, a wireless headset, checks an actual manufacturing site. HoloLens enables customers to experience a world that integrates virtual space on the spot. In the demonstration, data collected from manufacturing lines and all sorts of equipment was reproduced in a VR space. With HoloLens, customers can perform in real time from remote locations the same operations as they do with actual equipment. Equipment can be viewed from any direction, and it is possible to communicate with people in other facilities.
In the Visualization of Factory by Utilizing IoT corner, Fujitsu presented Intelligent Dashboard, a solution that uses IoT to visualize all manufacturing data in order to provide accurate information on manufacturing statuses. This solution has already been introduced by Mitsubishi Heavy Industries, Yokohama Rubber, INESA, Daiwa House Industry and other companies. The exhibition section held a demonstration to determine the operating status at a Yokohama Rubber factory.
Using Data from AI-based Gaze Tracking to Address the Labor Shortage and Maximize Sales in the Retail Industry
In the Retail/Logistics area, Fujitsu presented ways to utilize data in order to address the labor shortage and sales maximization issues as well as to introduce ICT technologies that digitalize business processes. Specifically, sales and inventory status, distribution costs, and people's work efficiency were analyzed by combining a variety of data managed by business systems.
In the demonstration that introduced customer service support, for which a proof of concept was jointly performed with Aoyama Trading, AI estimated customers' states of mind based on their gazes. According to the movement of customers' gazes, information on items related to what they were looking at was shown on screens placed beside the mannequins. Such information was also sent to shop staff members' mobile devices in real time to help them serve customers. Fujitsu plans to release this service around summer 2018.
Digital Transformation in Finance: What Will Future ATMs Look Like?
Advances in digitalization have led to intensifying entries from other industries into the financial business. Fujitsu collaborates with customers to propose digital banking aiming to establish new businesses. This corner enabled customers to experience new financial services. For example, when a customer taps his or her smartphone on an ATM, the ATM displays the information personalized for that customer.
Experience Blockchain, Heart Simulator, and Other Cutting-edge Technologies
Fujitsu is working on initiatives to help customers' businesses and society progress by using the company's cutting-edge technologies.
In the Data Market Powered by Connected Blockchains corner, Fujitsu presented "Fujitsu Fujitsu Virtual Private Digital Exchange Technology " and "ConnectionChain." These platform technologies for new services use blockchain technology to promote data utilization in a wide range of companies and other organizations. Fujitsu Virtual Private Digital Exchange Technology enables secure data transactions across different industries, while ConnectionChain facilitates making contracts across different blockchains. Fujitsu has combined these technologies to achieve an integrated business flow in which data is distributed and money circulated using virtual currency, thus realizing automatic payment by virtual currency linked to data transfers.
In the Medical Education by VR/MR Pursuing Reality corner, Fujitsu exhibited "Heart Explorer," "VR Heart Simulator" and other technology. Heart Explorer is a Simulator that provides 3D insight into the human heart, while VR Heart Simulator enables the complex internal workings of the heart to be experienced in VR. Heart Explorer, which had a demo at the corner, is a heart simulator made using the K computer that supports efficient learning. It enables one to use a detailed 3D model of the heart to freely observe and analyze the movement of cardiac muscles, blood flow and heart behavior detected by electrocardiogram.
Connecting Dental Offices and Patients with IoT and the Cloud: Preventive Dental Care Practiced Together with Sunstar
In the Cloud Service for Dental Office corner, Fujitsu presented a demonstration of the cloud service for dentists that it co-created with Sunstar. Fujitsu has combined this cloud service with "G.U.M PLAY," an IoT smart toothbrush developed by Sunstar. This service provides a system for sharing dental health files (e.g., intraoral photography used at dental offices) along with home care information (e.g., the frequency and time of brushing teeth by patients). At the exhibition section, customers could experience a demo in which they actually held G.U.M PLAY in their hands and Fujitsu's proprietary calculations expressed their toothbrushing numerically in reference to proper toothbrushing techniques recommended by dental hygienists.
Utilizing AI and DMP to Achieve Digital Marketing Targeted at Individual Customers
As points of contact with customers diversify, there are increasing needs for marketing that approaches each individual at the optimal timing. In this area, customers could see various solutions that advance customer contact points along with the latest case studies.
At the New Customer Experience by Marketing AI corner, "SeleBoo," a book selection service using AI jointly developed by Nippan and Fujitsu, was exhibited. SeleBoo provides a "keyword book selection" feature, which searches for books based on themes; a "key book selection" feature, which searches for books with content similar to the specified book; and a "location book selection" feature, which searches for books related to a geographical area. Customers could view a demonstration of how AI automatically selects books that suit a bookstore's characteristics, based on concepts such as the sales floor and customer base, from among approximately 600,000 books commercially available in Japan.
At the Advanced Customer Contact Point Realized by AI × Human corner, Fujitsu presented an AI chatbot called CHORDSHIP that supports digitalization of customer contacts. CHORDSHIP, which automatically answers customer inquiries made to companies, achieves a high correct answer rate with only a few FAQs, thanks to its advanced technology for absorbing wording variations. CHORDSHIP has already been introduced by the Kawasaki Frontale soccer team and others.