Securely Work Remotely―Work Style Innovation for Sales Personnel

A Case Study of East Japan Marketing & Communications, Inc.

Effective Use of Time Is Key to Work Style Innovation, But What Are the Challenges?

There are growing needs to use time more effectively. For example, being able to do one's day-to-day work remotely while out of the office reduces travel time and is one solution for work style innovation. However, if one's day-to-day work requires an environment with strict security measures, it is not easy to replicate that same environment outside the office. This causes many companies to prohibit employees from taking their computers out of the office for security reasons.

East Japan Marketing & Communications, or Jeki for short, must adhere to a strict security policy regarding the use of ICT because it is a member of the JR East Japan Group, a corporate group committed to maintaining public transportation in Japan. For security reasons, computers were only used in the office; external access was prohibited. As a result, their sales department personnel, who often leave the office to handle client requests, had to come back to retrieve internal data even for the simplest requests. This placed a serious burden on sales personnel and was one cause of increased overtime work.

What Are the Security Requirements for Remote Access?

Through efforts to drive work style innovation forward and to reduce the number of overtime work hours for their sales teams, Jeki conducted an investigation and proposed three requirements for accessing internal infrastructure while adhering to their security policy.

  • Do not leave data on devices.
  • Secure data circuits.
  • Ensure fail-safe personal authentication.

To create such an ICT environment, Jeki considered using thin client devices so that data cannot be saved and building a virtual desktop infrastructure, or VDI for short. They began a pilot program in a section of their sales department where sales personnel often visit clients.

Efforts by East Japan Marketing & Communications and the Results

  1. 1Reduced the number of overtime work hours by realizing flexible, efficient work styles.
    Significantly reduced the number of working hours, helping improve the efficiency of client-facing interactions.
  2. 2Confirmed the necessity of thin clients that are stylish, light, thin, and secure.
    Improved both security and usability by replacing bulky PCs with thin clients.
  3. 3Implemented VDI to adopt a less territorial office style.
    Built a secure VDI by utilizing the existing network environment in just two months.