"Human Centric" IT Innovation - the Asian Conference in Jakarta

Event report: Fujitsu Asia Conference Jakarta

On January 11, 2017, Fujitsu hosted the Fujitsu Asia Conference Jakarta 2017 in Jakarta, Indonesia. The conference theme was "Human Centric Innovation - Driving Digital Transformation." Approximately 250 Indonesian business people filled the lecture hall. The demonstration space also attracted a large crowd.

Toshio Hirose
Corporate Executive Officer
SVP and Head of Asia Region
Fujitsu Limited

Toshio Hirose, Corporate Executive Officer, SVP and Head of Asia Region of Fujitsu Limited, announced at the beginning of the conference that resolving business and social issues using ICT solutions was Fujitsu's mission in Asia. He then introduced Fujitsu's digital innovations in China and Singapore as case studies and informed the audience that Fujitsu would also be happy to offer its ICT solutions to Indonesia, to create a better future.

Achmad Sunuadji Sofwan
Country President
Fujitsu Indonesia

The second speaker, Achmad Sunuadji Sofwan, Country President of Fujitsu Indonesia, introduced the company's activities in Indonesia. Since its inception in 1995, the company has served over 500 companies and organizations, including manufacturing companies, financial institutions, information communications providers and government agencies. He asserted that "The phrase 'Digital innovation' means 'to create a system' - a system that improves operational efficiency."

Rapid Increase in Electronic Commerce in the Rising Digital Economy of Indonesia

Semuel Abrijani Pangerapan
Directorate General of Informatics Application, Ministry of ICT

The conference also featured Semuel Abrijani Pangerapan, Directorate General of Informatics Application, Ministry of ICT, as the guest speaker. In a speech titled 'information Communications Technology and the Indonesian Digital Economy," he illustrated the current and projected Internet diffusion in Indonesia and the Indonesian government's approach to Internet use.

According to Mr. Semuel, the number of Indonesian Internet users in 2016 was approximately 132 million people, accounting for 51.8% of the country's population and tripled from six years ago. One of the major usages for the Internet was the purchase of goods/service online. He then commented, "People understand the Internet as a place to buy and sell goods and services, and this understanding will bring us great business opportunities."

The Indonesian government is putting a lot of effort into e-commerce. Its goal is to make Indonesia the largest e-commerce country in South East Asia within five years. It is now in the process of developing a roadmap to achieve this goal. It is paying particular attention to approximately 56 million small and medium size companies in the country. "Once the use of IT spreads to these companies, Indonesia may have its own Alibaba," commented Mr. Semuel.

He further described his idea for e-government, saying, "The Internet has changed the concept of what providing a service is. Consumers used to purchase goods and services at shops, but now goods and service providers visit consumer's homes (via the Internet). The same applies to the government. Citizens used to visit government offices to receive services, but in the future, the government will come to the citizens and provide services." His idea matched Fujitsu's motto, Human Centric Innovation.

Hideyuki Saso
Chairman and Representative Director
Fujitsu Laboratories Ltd.

The keynote speech, titled 'Fujitsu's R&D Strategies - Trends of ICT: Growing Movement toward IoT, AI and Big Data," was given by Hideyuki Saso, Chairman and Representative Director of Fujitsu Laboratories Ltd.

We are now in the middle of an IT innovation called the Fourth Industrial Revolution led by the Internet of Things (IoT) and artificial intelligence (AI). Saso shared his view with the audience, stating, "Computers, communications, and front-end devices evolved in a mutualistic relationship, which gave birth to new services and business models."

He then introduced Fujitsu's business activities in the areas of social infrastructure, lifestyle, and business as specific examples of our latest technologies in action. Going into more detail, Saso introduced optimization of port management and reduction of traffic congestion in Singapore, traffic monitoring in China, and evaluation and analysis of the ecosystem in Australia. Fujitsu's technologies are used in many areas around the globe.

The Latest Technologies for Various Fields around the World

Tetsuya Ii
Head of Asia Regional Managed Infrastructure Services
Fujitsu Asia Pte Ltd.

The second half of the conference was the Business Session. In this session, Fujitsu solutions MetaArc, SPATIOWL, and CRMate were introduced. The digital business platform, MetaArc, was introduced by Tetsuya Ii, Head of Asia Regional Managed Infrastructure Services of Fujitsu Asia Pte Ltd. As systems become increasingly complex, the terms "one-stop" and "hybrid" are becoming important keywords. He shared his vision by saying "We will build a business platform using hybrid IT to increase corporate competitiveness." Fujitsu has begun to use MetaArc in its systems, successfully halving the number of servers, shortening setup time by 7/8, and reducing operation costs by 1/3 so far.

Rio Yamaura
Vice President
New Solution Business Division
Fujitsu Asia Pte Ltd.

Our Big Data solution, SPATIOWL, was introduced by the second speaker of this section, Rio Yamaura, Vice President, New Solution Business Division of Fujitsu Asia Pte Ltd. SPATIOWL collects data on space, time, people, and objects to create a digital space, analyze the created digital space, and gives new value to it.

Singapore heavily relies on marine traffic. SPATIOWL has been introduced to port management to analyze not only vessel location information but also to accumulate know-how. Analysis results are used to predict and visualize risks such as collisions. While vessel location is open information, it can offer new value when it is analyzed and treated with accumulated know-how.

Yamaura introduced another case study in Singapore: congestion reduction. He first asked the audience a question, "What does Fujitsu do to reduce congestion? 1. Control people, 2. Control trains, or 3. Control street lights?" The correct answer was 1, and he explained how it worked. SPATIOWL processes a huge volume of people's behavioral patterns. Based on the results, it distributes store coupons or provides taxi wait times to users in order to control where they go and how they get there. This as a result reduces congestion. In Indonesia, too, SPATIOWL is used in the traffic information service project in the city of Makassar on Sulawesi Island.

Yasushi Kobayashi
Vice President
Digital Marketing Division
Fujitsu Limited

The third solution, CRMate, is a cloud-based customer relation management (CRM) service. It will play an important role in strengthening of social infrastructure such as disaster prevention, social welfare, and medical systems. Yasushi Kobayashi, Vice President, Digital Marketing Division of Fujitsu Limited, described the two features of CRMate: (1) it only requires Internet connection and does not need any new infrastructure; and (2) it is easy to customize. He explained that the solution has been used in Japan to: provide consultation to those who were affected by the 2016 Kumamoto earthquakes; collect information on new influenza infections (Ministry of Health, Labor and Welfare); and provide a package of medical care, home nursing, and welfare services to the elderly (Kyoto Prefectural Government). Kobayashi noted that government agencies and global companies could also use CRMate as a risk management information platform.

Didik Santosa
Head of the Data Planning Bureau, Ministry of Women's Empowerment and Child Protection

The last speaker of the conference was Didik Santosa, Head of the Data Planning Bureau, Ministry of Women's Empowerment and Child Protection. Based on the recognition that protection of women and children from violence, human trafficking, and discrimination requires cross-sectoral information gathering and analysis, the Indonesian government established the Women's Center in 2016. Fujitsu provided ICT to the Women's Center. Mr. Santosa closed his speech, saying, "I hope we can become one of Fujitsu's role models."

The Jakarta conference focused on the concept of "Human Centric." Visions and solutions for digital innovation, projects under experiment, and pictures of the future were introduced. The venue was filled with excitement.