Fujitsu at RETAILTECH JAPAN 2016

RETAILTECH JAPAN is Japan's largest trade show mainly focusing on the distribution and retail businesses. It showcases the latest ICT and related technologies, systems, and services that support business and management in the distribution sector. Fujitsu took part in this year's RETAILTECH JAPAN, held during the four days from March 8 to 11, 2016 at the International Exhibition Center (Tokyo Big Sight) in Ariake, Tokyo, and focused on the concept of "Connected Retail--Supporting Business Innovation for Retailers by Shaping the Future of Distribution Together." Here is a report on the lively trade show.

Experiencing a shopping scenario from the near future utilizing IoT and latest technologies

This year, six Fujitsu Group companies (Fujitsu Frontec Limited, Fujitsu Marketing Limited, PFU Limited, Fujitsu FIP Corporation, Fujitsu Isotec Limited, and Fujitsu Component Limited) set up the exhibition booth together. The Fujitsu booth consisted of 11 zones, including the main stage, Big Data/IoT zone (Me-rai Mall), Mass Merchandiser, Food Services, Department Store, and Shopping Center. In particular, the Me-rai Mall provided visitors with an opportunity to experience shopping scenario from the near future utilizing IoT and the latest technologies.

Main stage

On the main stage, Fujitsu introduced mainly two items: 1) case studies of customers who created their stores utilizing Fujitsu's ICT and 2) Fujitsu's solutions. The first case study involved Mitsui Fudosan Co., Ltd., who has worked to diversify their payment methods. Now, in the Japanese retail market, in order to create stores that attract customers, it is important to flexibly support various payment options other than cash, such as electronic money, credit cards, and other non-cash payment instruments. Mitsui Fudosan has installed more than 10,000 units of Fujitsu's tenant credit authorization terminal (CAT) "TeamCAT/mini V2" at 58 facilities, including LaLaport EBINA.

In order to respond to payment methods that are expected to become even more diversified going forward, Fujitsu provides a cloud service for relaying payment data processing. This service enables not only payment processing, but also reward point services and tax-exemption processing without increasing operational burden.

The second case study involved Stripe International Inc. (which changed its name from Cross Company on March 1, 2016) that has successfully improved its inventory efficiency and increased its ability to wait on customers by implementing radio frequency identification (RFID) technology. By implementing RFID, the time required for taking inventory has been reduced to up to one-twentieth what it was previously, and as a result, limited human resources have been efficiently assigned to wait on customers. This significantly improved customer satisfaction as well as employee satisfaction. Fujitsu's ICT strongly supported the power shift from operations to customer-related services.

Case studies on customers that are working to create attractive stores


At the Me-rai Mall, an interactive exhibition corner utilizing IoT and the latest technologies, and using IoT technologies, customers could experience a future shopping scenario where digital information is linked to objects that are not presently connected to a network, such as data on customers' location and flow within the store and products that attracted customers' interest. The Me-rai Mall also introduced CHANNEL Value, Fujitsu's service platform, which makes it possible to develop more attractive sales floors by analyzing and utilizing a huge amount of collected data.

Big Data/IoT Zone "Me-rai Mall"

Store-customer communication services

This service sends coupons tailored to the customer's tastes, recommended product information on each sales floor, event and other information to customers' smart devices using customers' smart device location information detected at WiFi access points and information on customer attributes. Customers can check the information they received on their smartphones or other smart devices. Therefore, Fujitsu's business WiFi service helps reduce the operational load on stores.

An access point installed on each floor

Recommended product information is displayed on your smart device

New Information Communication Technology Using LED Light

Fujitsu introduced a technology to link digital information to an object by shining LED lighting on the object, such as a product in a store, not presently connected to a network. Customers can receive information related to the product, such as a recommended recipe, by pointing the camera of a commonly available smart device at the lit object.

If you point your smartphone at a pan,

a recommended recipe is displayed on your smartphone.

Mirror signage (RFID solution)

Fujitsu introduced the use of RFID in scenarios where customers try fitting clothes. When a customer brings a product with an RFID tag in front of a mirror, detailed information on the product, stock quantities, recommended clothing combinations, etc. are displayed on the mirror.

When you try on a jacket in front of a mirror, the product information is displayed.

Improving in-store operational efficiency and providing new services to customers using RFID solution

Pointing an RFID-compatible hand-held device at a commodity shelf allows users to read RFID tags attached to the products on the shelf and check their stock quantities. After implementing this RFID, the aforementioned Stripe International Inc. was able to successfully reduce the time required to attach security tags and read inventory data to up to one-twentieth the time it previously took.

RFID is embedded in product tags.

Users can read multiple product tags only by pointing a hand-held device at products.

Searching a lost child with IoT

Searching a lost child with IoT: The location badge attached to a child tells where the lost child is. This technology uses positioning technology unique to Fujitsu to increase the value added to commercial facilities. If a child wearing this badge is lost, the child's location is displayed on the monitor.

Child wearing a location badge

Location badges

The current location and flow of the lost child is displayed on the monitor.

Gaze-tracking technology

A compact, low-cost gaze tracking sensor senses customers' lines of sight. Customer eye movements can be checked on the monitor. This technology helps in ascertaining customer interests and contributes to improving store product arrangement.

Customer eye movements are checked on the monitor.

A gaze-tracking sensor fits in well on the shelf.

"CHANNEL Value"--mapping out a prosperous future with our customers

CHANNEL Value is a service platform based on the behavior analysis of customers that makes it possible to drive sales and develop more attractive sales floors by analyzing and using a huge amount of IoT data generated from customers shopping, such as location information, customers' flow, and RFID, that have been implemented so far.

Business platform CHANNEL Value

SaaS-based customer contact services

Mass Merchandiser Zone

Lane POS TeamStore/M

This is a POS system for mass merchandizers, such as supermarkets. By charging money at an information KIOSK terminal with palm-vein authentication in advance, you can immediately pay at a lane POS terminal with your palm.

Charge money at an information KIOSK terminal in advance.

Use your palm as a wallet at a lane POS.

The receipt is sent to your smartphone by E-mail.

Specialty Store Zone

In the Specialty Store Zone, Fujitsu introduced a merchandizing automation solution Pastel Plus, a tablet payment POS that allows product registration and payment while attending to customers, an EC website building solution SNAPEC-EX, and a camera measurement solution. The camera measurement solution automatically measures the customer's body size with a smartphone and directs the customer to the EC website to purchase products of the right size. This solution is very useful for students preparing to buy uniforms for the new school year.

Take front and back body shots using a smartphone.

Products of the right size are recommended to the customer.

Food Services Zone

Table solution using Communication Table

Point your smartphone at the screen of Communication Table.

You can get a coupon.

This is a solution for food service stores using Communication Table.
Customers can enjoy placing orders at the table and getting a coupon by pointing a smartphone at the table. This table also helps facilitate communication among customers.

Shopping Center

"TeamCAT/mini v2" terminal for tenants

"TeamCAT/mini v2" introduced at LaLaport

In the Shopping Center Zone, Fujitsu introduced FUJITSU Enterprise Application GLOVIA smart Kirara OCR and TeamCAT/mini V2 terminal, which has been installed at LaLaport, as solutions for improving tenant-management efficiency. In order to support diversified payment methods, such as electronic money, credit cards, and the China UnionPay card*, it is necessary to connect various terminals. As shown in the picture above right, only Fujitsu's equipment allows connection of up to six terminals.

* Card issued by the China UnionPay payment network established in 2002 led by the People's Bank of China, which functions as a cash card and a debit card.

All of our solutions are for serving customers

In our efforts to respond to diversified customers' consumption styles, what is most important is to have customers enjoy shopping. RETAILTECH provides us with opportunities to experience Fujitsu's technologies and services in an enjoyable manner to deeply understood customers and create stores selected by customers.