Eco-Products 2014: Fujitsu contributes to the future of earth and society through the power of ICT!

Eco-Products 2014 was held at Tokyo Big Sight, December 11 to 13, 2014. We visited the event to investigate some of Fujitsu's activities during the exhibition.

What is the Eco-Products Exhibition?

The Eco-Products Exhibition is Japan's largest environmental exhibition focusing universally on the issue of the environment through themes of energy, disaster prevention, shelter, and food. With approximately 700 corporate exhibitors, the exhibition is attended by people in environmental areas of business and conducts seminars presented by experts.

This year's exhibition gathered advanced environmentally-friendly products and technologies from various sectors under the Eco-Products 2014 theme, "Discover Ideas to Change the Future!" Approximately 160,000 people visited the three-day exhibition.

The Fujitsu "See, Touch, Learn" Booth

"Touching the Earth" Experience

At the Fujitsu booth, we exhibited various products and technologies to demonstrate how ICT can contribute to the future of the earth and society, under the theme - "What ICT can do for a sustainable society."

Held on the main stage, Fujitsu's short presentation using the Touching the Earth demonstration was very popular, displaying climate changes in areas of interest and showing how ICT can support the environment.

Fujitsu divided its exhibition booth into four sections; Food and Agriculture; City; Energy Saving and Visualization; and Useful Eco-products for Life.

Food and Agriculture x ICT Section

Pesticide-free lettuce

In this section, Fujitsu introduced Akisai Food and Agriculture Cloud Service, in which pesticide-free lettuce with low bacteria is grown in a semiconductor production clean room. Visitors received a free sample of the delicious lettuce to try.
In addition, Fujitsu demonstrated the real time remote operation of the skylight and shading curtain at the greenhouse and other facilities in Numazu City, Shizuoka.

City x ICT Section

In this section, Fujitsu demonstrated EvaCva, a web tool to analyze data from all areas of Japan, including; average life expectancy, employment status, traffic safety, and other data. As well as data on environmental issues, including the amount of CO2 emissions and quantity of garbage by city, ward, town, and village. This web based tool could be leveraged in the revitalization of communities impacted by disaster and improving public services, when the data is analyzed form different angles.

The demonstration of the AR (Augmented Reality) integration platform, which achieves work efficiency using field data, also attracted the interest of many visitors.

EvaCva Demonstration

AR integration platform demonstration: Staff demonstrates procedures on a tablet.

In this section, Fujitsu exhibited its environment-sensing service that identifies the impact of our lives on the eco-system and Morisshi, a forest resource measurement service that can greatly reduce man-hours required for forest research.

Energy Saving and Visualization x ICT Section

Thermal fluid simulation demonstration

Some of Fujitsu's exhibitions in this section included: a environmental management dashboard that allows users to understand energy consumption in plants in real time, thermal fluid simulation that improves thermal problems by visualizing invisible flows in server rooms, and a data center outsourcing service that reduces environmental burdens.

Useful Eco-products for Life Section

A credit card equipped with a thin lithium battery

Exhibitions in this section proved particularly popular as visitors could experience many of the products and technologies for themselves.

The thin lithium battery embedded in a credit card enables it to display information on a LCD. This has just been launched overseas, but is not yet available in Japan. This battery is becoming widely popular due to its benefits in security and convenience.

Another exhibit that attracted a lot of attention among visitors, was the haptic touch panel which provided an interactive way to learn about global warming.

Other exhibits included ScanSnap, for high-speed scanning and central management of name cards, a non-contact palm vein sensor that can be installed on tablet devices, and the nocria X series room air conditioner, which eliminates the need to change filters.

ScanSnap demonstration

Non-contact palm vein sensors

The industry's first bio-derived, water-based paint, which Fujitsu announced recently, is an environmentally-friendly paint that reduces CO2 emissions by 60% and volatile organic compounds by 80% compared to solvent-based paint.

Bio-derived, water-based paint

A computer painted with the bio-derived, water-based paint

Fujitsu Research Institute Presentation: Without sufficient energy, there would be no economy

In a separate area of the exhibition site, prominent economists and experts presented on solutions to environmental problems, creation of a sustainable society, and the latest trends in energy.

Here we introduce a presentation by Mr. Hiroshi Takahashi, Research Fellow at the Fujitsu Research Institute.

Mr. Takahashi introduced examples of countermeasures for energy problems in Germany, Denmark, and other countries, saying that "without sufficient energy, there would be no life or economy." He made the following two suggestions: "We must differentiate electricity services from other existing energy services for them to co-exist after deregulating electricity." And "In the future, we should consider community-based local power sources, such as biomass and geothermal energy, instead of solar energy."


This exhibition was attended by a large number of school children who participated in quizzes and questions from Fujitsu employees. It was a great success.