Fujitsu Surveys Business Leaders across 15 Countries
Today, artificial intelligence (AI), Internet of Things (IoT) and other digital technologies are becoming embedded into business and society, bringing about digital transformations and changing business and our daily lives across the globe. On April 18, 2017, Fujitsu announced the results of its Global Digital Transformation Survey, in which it surveyed 1,614 business leaders across 15 countries for the purpose of learning about the status of, and trends in, digital transformation initiatives.
The survey results found that 89% of the world business leaders surveyed confirmed their organizations are undertaking digital transformation initiatives leveraging digital technologies such as AI and IoT, and 34% of such initiatives had already delivered positive outcomes. In addition, the survey illuminated the key factors for success in digital transformation, as well as the challenges and necessary capabilities, and perceptions relating to AI.
34% of Projects Have Already Produced Business Outcomes such as Increased Revenue or Improved Customer Relationships
The survey results are as follows:
(1) Status of digital transformation initiatives
89% of business leaders reported that their organizations have embarked on digital transformation initiatives. Many of such initiatives are already in the implementation phase, delivering tangible results. 34% of such projects have already produced positive business outcomes, such as increased revenue or improved customer relationships.
(2) Digital transformation initiatives in functional areas and industries
Looking at digital transformation initiatives, Marketing is the top functional area (38%), followed by Workstyle (35%), and Operation and Maintenance (30%). In terms of industry-specific initiatives, Finance and Insurance (51%) and Healthcare (51%) are the major areas of digital transformation, followed by Manufacturing.
(3) Outcomes of digital transformation
Major outcomes of digital transformation were an increase in revenue (46%), improvement of customer relationships (44%) and boosting competitiveness of products (36%), confirming that digital transformations are contributing to business growth.
(4) Key factors for successful digital transformations
According to the results of the survey, important factors for successful digital transformations are having talented staff with the right skills (19%), strong leadership (18%) and streamlined organizations and processes to respond to transformations (17%). In addition, the survey also revealed that, to successfully carry out digital transformation, it is necessary to co-create with technology partners having technological capabilities.
(5) Perceptions of AI
Business leaders have high expectations regarding AI, with 77% of them viewing AI as a great opportunity. Most of them also agree that AI will enhance the capabilities of people in the future.
(6) Capabilities required for digital transformations
Business leaders responded that the most important capabilities people need to strengthen in the digital era are professional knowledge of digital technologies (18%) and creativity and imagination (17%) among other necessary capabilities. The results also indicate that, to successfully implement digital transformation initiatives, it is important to develop talent with strong digital capabilities, or acquire such talent.
A New Business Norm Is Co-creation Leveraging Digital Technologies (Digital Co-creation)
In today's society, where digital transformations are advancing around the world, Fujitsu believes co-creation leveraging digital technologies (Digital Co-creation) will become a new business norm. In conjunction with this survey, Fujitsu launched its Fujitsu Technology and Service Vision 2017 on April 18, which proposes a unique approach to Digital Co-creation. In light of findings of this survey, Fujitsu will work with customers to further advance their digital transformations, looking ahead to the progress of digital society.
For details, please find the report that includes the result of the survey and insights gained from the survey.