The World's Leading IT Business Exhibition - Fujitsu Booth at CeBIT 2017

CeBIT 2017 (one of the world's largest IT exhibitions) was held from March 20 to 24 at the Hanover Fairground. This year, Japan set up the "Japan Pavilion," as a partner country there. The Fujitsu Journal team reports on the Fujitsu's booth with its theme of "Human Centric Innovation - Digital Co-creation."

What Is CeBIT 2017?

Fujitsu booth at CeBIT 2017

Masami Yamamoto, Chairman of CIAJ and Fujitsu Limited

CeBIT is one of the largest ICT events in Europe, with more than 100,000 participants from around the world every year. This year, Japan participated in the event as a partner country for the first time. At the grand Japan Pavilion, with a floor area measuring 7,200 sq. ft, 118 companies and organizations set up booths with the theme of "Society5.0."
On the first day of the event, a Japan Summit, a symposium on Japan's current initiatives to meet the challenge of new possibilities using the Internet of Things (IoT), was also held. Masami Yamamoto, Chairman and Representative Director of Fujitsu Limited, who also serves as the chairman of the Communications and Information Network Association of Japan (CIAJ) presented a speech representing an industrial association of Japan.

Human Centric Innovation - Digital Co-creation

Fujitsu's booth took up the theme of "Human Centric Innovation - Digital Co-creation." Customers and partners from various industries and sectors gained hands-on experience on how Fujitsu's latest digital technologies, such as AI, IoT, big data, mobile and cloud, can support their digital transformation. Moreover, they experienced how these technologies can change society and business, as well as their personal lives. The booth also introduced many specific examples of Fujitsu's creation of new value with its customers.

Welcome to Fujitsu Booth at CeBIT!

Medical Care: The Health Research Institute of the San Carlos Clinical Hospital

San Carlos Hospital

To support doctors in making quick diagnostic decisions, the Health Research Institute of the San Carlos Clinical Hospital in Madrid, Fujitsu Laboratories of Europe Ltd., and Fujitsu Spain performed more than six months of AI field trials. These trials resulted in the development of the Advanced Clinical Research Information System. In this system, the medical histories of over 36,000 patients that have been completely anonymized for privacy, and a large amount of open data, including over a million medical papers, are combined in a database. An AI engine analyzes the database and shows the possible health risks for a patient.
As a result, these trials successfully calculated the risks of suicide, alcoholism, and drug addiction with an accuracy of 85% or higher. Furthermore, the ability to check medical records and various types of information on the system instead of from written documents allowed doctors to make diagnoses 50% faster for each patient. With this system, doctors can spend more time on interviewing patients and can identify their potential risks more accurately.

Sports: Japan Gymnastics Association

A New World of Sports Realized by Fujitsu's 3D Sensing Technology

Fujitsu Limited, Fujitsu Laboratories, and the Japan Gymnastics Association introduced joint research of scoring support technology for gymnastics competitions.
The research aims to support fair and accurate scoring, use the results in gymnastic training, and provide a viewing style that gives new value to sports fans. This is achieved by combining the know-how of Japan Gymnastics Association related to technique recognition, scoring, and competitions with Fujitsu's unique 3D sensing technology (laser sensors, data processing).

Transportation: DHL

A Sensor Attached to the Ear Detects Drowsiness

Fujitsu introduced a wearable sensor, the Driver Drowsiness Detector, that supports safe driving as a successful joint trial with DHL.
It detects signs of driver drowsiness based on fluctuation in the pulse and notifies him or her with sound and vibration.

Manufacturing: INESA

INESA: Accelerating "Made in China 2025" with Intelligent Dashboard

INESA Display has carried out numerous initiatives for the use of IoT and big data. Thus, it holds vast amounts of data on facilities, the environment, manufacturing processes and so forth, as well as generating hundreds of thousands of data items per hour. The biggest challenge for the company is to find ways to efficiently collect data and make full use of it when making decisions and carrying out improvement activities. The Intelligent Dashboard enables the accurate grasping of the current situation in manufacturing by visualizing all kinds of superimposed data. As a result, it encourages improvement activities by providing renewed awareness to the field staff, managers and management, thus supporting the optimization of factories as a whole.

Cutting-Edge Technologies in the Spotlight

At Fujitsu booth, visitors gained hands-on experience of other cutting-edge technologies.


Live Talk Interview at CeBIT 2017

LiveTalk, an AI-based diversity communication tool featuring a multi-lingual translation function, received particular attention of visitors. It supports smooth multi-lingual communication by recognizing voices in nine languages and automatically translating them in real time. At CeBIT, Fujitsu demonstrated how words spoken in a person's native language is translated and displayed in the other person's language on his/her device in real time.

Mediator robot Robopin

Interview with RoboPin at CeBIT 2017

The mediator robot Robopin greeted visitors beside the information counter at the exhibition hall. It features rich emotional expression that creates an appealing reception counter by connecting people and ICT. Visitors enjoyed communicating with RoboPin, who responded with emotional gestures and words when they talked to it.

Liquid-Immersion Cooling Technology

Liquid-Immersion Cooling Technology

As the next-generation cooling technology at data centers, Fujitsu introduced a technology for efficiently cooling ICT devices by directly immersing them in an inactive coolant. The liquid-immersion cooling technology reduces power consumption by 40% as it requires no air conditioning. It also can reduce server footprints by 50% or more as they can be installed at a higher density.

Toward Achieving Digital Co-creation

At CeBIT 2017, we introduced many case studies on our co-creation with customers and partners. Fujitsu will continue to contribute to the further growth of its customers' businesses through MetaArc, its digital business platform, and its human-centric artificial intelligence technology, Zinrai.