Human Centric Innovation--Driving Digital Transformation [Fujitsu Forum 2016 Keynote Report]

Fujitsu Forum Tokyo 2016 took place on May 19 and 20 at the Tokyo International Forum in Yurakucho, Tokyo. On May 19, Tatsuya Tanaka, Fujitsu President, and Hiroyuki Sakai, Corporate Executive Officer, EVP, Head of Global Marketing, made their keynote speeches, titled “Human Centric Innovation—Driving Digital Transformation” and “Driving Digital Transformation with Fujitsu,” focusing on the digital transformation currently underway and the direction of Fujitsu’s initiatives.

This year’s key theme—Driving Digital Transformation

The theme of this year’s Fujitsu Forum is Driving Digital Transformation, in other words, being strongly committed to promoting digital transformation. On the first day of Fujitsu Forum 2016, Fujitsu President Tanaka opened his keynote saying, “Digital transformation is a historic turning point for human society.”


As an initiative that Fujitsu is currently undertaking to strongly promote digital transformation, President Tanaka first demonstrated a new Deep Learning technology that greatly improves accuracy of data classification. Pointing a sensor attached to his arm, he explained that in addition to walking and running, Fujitsu’s new technology significantly improved the recognition rate for “extreme changes,” such as going to upper floors at once by elevator or getting on an escalator, which had not been correctly recognized with conventional technology. “In the era of IoT, where sensor data dramatically increase, this technology increasingly contributes to the evolution of AI technology,” he said.

He also talked about applying AI in the security field, saying “By analyzing all communication logs using AI, we can identify anomalies and achieve early detection of previously unknown cyberattacks.”

Then he introduced Fujitsu’s robot technology as one of its efforts to make the latest technologies “easy to use.” He said, “Fujitsu will promote technologies to develop robots that can coexist and support humans while connecting virtual and real worlds.”

Regarding Fujitsu’s initiatives for IoT and big data, he talked about Fujitsu’s development of a platform for utilizing big data starting ahead of its competitors. The SPATIOWL location data analyzing system is a big data application platform used not only in Japan, but for seamless traffic flow in Indonesia and to reduce congestion after major events in Singapore. SPATIOWL will also be used in a city in North Africa for optimizing the train service.

As a unique application of IoT, President Tanaka introduced a system for capturing movements of athletes in 3D, citing gymnastics as an example and emphasized the advantages of this technology. “This technology instantly monitors body angles, rotation speeds, and technique types without having to attach a sensor or marker to the athlete's body; therefore, it can be used without distracting or interfering with the player's concentration.”

Tatsuya Tanaka President Fujitsu Limited

He continued, “In order to realize innovative businesses, it is also important to cooperate beyond national and industrial boundaries.” Fujitsu also proactively works on developing eco-systems by participating in standardization in the field of Manufacturing Autonomy—which is attracting attention all over the world—opening TechShop as a place of innovation, and establishing MetaArc Venture Community (MVC) for co-creation with start-up companies both in Japan and abroad.

Finally in his keynote, President Tanaka explained, “Fujitsu has set out Human Centric as its vision, which means placing “humans” at the center in all aspects.” The word shows the idea that, in an age where AI is developing and automation is advancing, it is necessary for technologies to support humans so that “they can further exercise their creativity and abilities.”

President Tanaka concluded his presentation by saying, “Fujitsu aims to co-create a more prosperous future with customers through digital transformation.”

Digital Transformation for Beating the Competition

Next at the podium was EVP, Head of Global Marketing, Hiroyuki Sakai, who stated, “At Fujitsu Forum, we would like to provide materials and tips for achieving digital transformation as much as possible,” and introduced the four positive results brought about through digital transformation: “Business model transformation,” “Operational excellence,” “Customer intimacy,” and “Product leaddership.” Then he introduced some case studies of business model transformation—including a new business model implemented in collaboration with the Leopalace 21 to promote the business of generating solar energy using the roof area of apartments.

Hiroyuki Sakai Corporate Executive Officer EVP, Head of Global Marketing

While introducing successful examples of digital transformation, he explained that "only one third of Japanese companies have implemented digital transformation according to Fujitsu's research, and many companies are concerned about digital transformation not moving forward. As the reasons for this, he listed some problems, such as lack of human resources with sufficient skills and know-how and existing systems serving as a bottleneck, and emphasized, “To beat the competition, further acceleration of digital transformation is required.”

Then how can Fujitsu help its customers further accelerate their digital transformation?
Fujitsu announced MetaArc, a digital business platform that accelerates customers’ digital transformation in 2015. Mr. Sakai said, “Today, I would like to propose two things—migration of existing systems to a cloud environment and shortening the examination and verification process of digital transformation,” and explained Fujitsu’s initiatives to co-create digital transformation with customers using MetaArc.

“Fujitsu’s Digital Transformation Offering makes suggestions for each type of industry and business where customer needs are high. This service offers successful case studies and implementation models in eight fields, and helps customers dramatically reduce labor for research and surveys and shorten the period of examination and implementation to one half or one quarter of the time it normally takes,” he added.

Mr. Sakai also stated, “To differentiate from other companies, it is necessary to take advantage of cutting-edge technologies.” One such technology is Human Centric AI Zinrai. “At this time, almost 130 business negotiations are underway, and customers’ most crucial needs are creating new user experiences with AI and improving operational efficiency utilizing accumulated internal data,” he explained with some specific examples.
Also, he introduced the future vision of the robot currently under research and development with a video demonstration.

Mr. Sakai emphasized in his lecture, “Digital transformation must be advanced, putting people at the center. No matter how robots and AI have evolved, it is humans who create value by harnessing robot and AI technologies. Ultimately, what is important are ‘people’.” This is Fujitsu’s vision of Human Centric.

Mr. Sakai concluded his keynote address by saying, “We continue to be engaged in the challenge of achieving digital transformation together with our customers.”

Forum keynote speakers:
  • Tatsuya Tanaka
    President
    Fujitsu Limited

  • Hiroyuki Sakai
    Corporate Executive Officer
    EVP, Head of Marketing
    Fujitsu Limited