The Raku-Raku Phone series has long helped older generations
It is estimated that one in four Japanese people is currently aged 65 or older. In the years to come, this percentage is expected to increase further and there will be a growing need for services and functions that support to the requirements of older people. Against this backdrop, the Raku-Raku mobile phone is attracting greater public attention.
Fujitsu launched Raku-Raku Phone II in 2001. Since then, Fujitsu has unveiled new models nearly every year in pursuit of the functions that best support senior mobile phone users. So far, functions we offer include easy-to-see, large keys; a one-touch dialing system with the numbers “1, 2, 3” displayed on-screen; and “clear voice” to render the voice of the person on the other end of the line easier to hear.
Fujitsu developers pay particular attention to how they can make operations easy to perform, and this has led to a high level of satisfaction among older people who use these models. In 2011, cumulative sales of Raku-Raku Phone models exceeded 20 million. In 2012, Fujitsu started sales of Raku-Raku Smartphones to meet demand from older generations of people who want to use smartphones.
Launch of Raku-Raku Smartphone 3, a model even older users find simple to use
Models in the Raku-Raku Smartphone series have an Easy Touch Panel, which enables even those operating a touch panel for the first time to use it as if pressing buttons, thereby facilitating operation without fail. These models also have a full suite of functions designed for easy viewing and hearing. Examples include automatically adjusting the color tone of the display and volume of the speaker according to the user’s age. One major characteristic of this series is that even older users experiencing a smartphone for the first time can use any of the models efficiently without discomfort.
Fujitsu recently launched the Raku-Raku Smartphone 3, a redesign of the previous Raku-Raku Smartphone. The new model is designed to make the menu appear integrated with the phone’s external appearance while retaining ease of use. It also offers Family Page, a social network that is easy to use even for older generations. Use of Family Page enables users to simply share photographs with their children and grandchildren living far away, promoting deeper communication among three generations (parents, children and grandchildren) via a smartphone.
To address the troublesome process of kana-kanji (Japanese input) conversion, Super ATOK ULTIAS for Raku-Raku comfortably supports one-stroke conversion for long sentences, display of expected candidates, and other operations. The new model enables even older users (who are often unaccustomed to email and the Internet, not to mention smartphones) to use smartphones efficiently by entering messages with ease.
Sending photographs and messages leads to lively conversations. For example, heartwarming scenes in which children teach their grandparents how to operate smartphones can sometimes be seen. For the middle-aged generation, whose parents are elderly, presenting their parents with easy-to-use smartphones may become a new way of connecting with their parents.
At present, Raku-Raku Smartphone is enjoying significant popularity in France and was the first Fujitsu smartphone to be marketed overseas. In the future, sales are expected to increase in countries (particularly in Europe) that have aging populations like Japan.
In Japan and abroad, there are growing needs for smartphones designed for the elderly generations. We believe that the Raku-Raku Phone series can closely match the needs of the elderly as Fujitsu has spent years refining the models. Going forward, Fujitsu will continue to develop products that elderly people find user friendly.